Articles

Pillar or guide

2,500–4,000 words

2,500–4,000 words. The definitive page on a topic, structured to anchor a cluster of articles.

Priced

6 · 10 · 14

Core · Specialist · Authority

Turnaround

10–15 business days

from an approved brief

Rush

Available

Standard rush +35%, Priority rush +100%

About this format

A pillar page covers a topic broadly so that a cluster of articles can go deep on each part. Essential for search, and the piece your sales team will send most.

A brief that lands more than 15% over the band moves up a format, agreed before writing starts.

What's included

Topic map and approved outline
Senior editor review; project manager as second editor
Two revision cycles
Internal linking plan for the cluster

Add-ons

SEO brief and optimisation+1 per piece
Featured image, regular+1 per piece
Featured image, enhanced+1.5 per piece
CMS upload via StoryChief+0.25 per piece
CMS upload, manual+0.5 per piece